Overview#
| Client | SV Musterhausen |
| Year | 2026 |
| Category | Logo design |
| Role | Concept, Design, Implementation |
| Duration | 3 weeks |
| Tools | Illustrator, Figma |
| Result | New brand identity including style guide |
Brief & starting point#
After 30 years, SV Musterhausen wanted to move away from their dated club crest: more modern, fit for digital use, but with a visible connection to the club’s history. Constraints: keep the red and white club colours, keep the crest motif recognisable, and the logo has to work from jersey to letterhead.
Process#
First sketches were done on paper, then as vector drafts in Illustrator. Two directions were presented to the board:
After the feedback, the chosen direction was refined: proportions, level of detail at small sizes, colour values and a complete construction grid.
Result#
The new identity covers logo, colours, typography and applications — documented in a style guide for the board and members.
Conclusion & learnings#
Aligning with the board early avoided a costly change of direction. Key insight: even on small budgets, testing the logo in real applications (jersey, social media, patches) pays off.
More work can be found in the Graphics album of my photo gallery.